Strategic communications for high-stakes moments
Rising Tide Strategies works with clients across sectors to navigate complex policy, media, and reputational challenges with a clear strategy, credible messaging, and senior-level communications counsel.
Services
Media Relations
Strong media relations starts with knowing what makes a story compelling and who needs to hear it. Rising Tide provides strategic guidance and hands-on execution so organizations sharpen their story, identify the right opportunities, and build relationships with journalists. From proactive outreach to rapid response, the focus is on securing meaningful coverage that advances broader business and communications priorities.
Crisis Communications & Reputation Management
Crisis is inevitable, but with the right strategy, it doesn’t have to become a headline. Anticipating risk, protecting credibility, and guiding clear decisions during critical moments helps organizations stay in control. When scrutiny is highest, disciplined messaging and a forward-looking approach can safeguard reputation and maintain stakeholder confidence.
Executive Communications & Media Training
Influence depends on more than expertise, it requires connection. Executives, advocates, and spokespeople need to be prepared to show up across all external engagements, from media interviews to board meetings. From message development and difficult-question preparation to realistic mock interviews, Rising Tide helps leaders sharpen what they want to say and how they say it.
Policy Communications
High-stakes policy challenges are rarely straightforward. Translating complex issues into messages that move decision-makers can be the difference between stalled initiatives and real progress. Decades of experience designing communications strategies in fast-moving environments have shaped a proven approach to securing wins .
Rising Tide Strategies is a boutique communications and strategic advisory firm based in Charleston, South Carolina, founded by Sarah Massey.
Sarah has spent her career helping organizations and leaders navigate complex policy, media, and reputational challenges. Her experience spans global advocacy, corporate communications, and government, including leading communications for The ONE Campaign, running Edelman’s Washington, D.C. media training practice, managing media relations for Speakers John Boehner and Paul Ryan, and leading communications for the House Ways & Means Committee.
That experience shapes her approach today: quickly understand the environment, make complicated issues clear, anticipate where scrutiny may come from, and develop a communications strategy that supports the larger goal.
Rising Tide was built for organizations that need senior-level communications expertise without the layers of a traditional agency. Clients work directly with Sarah, whether she is advising leadership, integrating with an existing communications team, or managing the hands-on work.
The result is experienced, hands-on support that helps organizations make smart communications decisions quickly, tell complicated stories clearly, and protect their credibility when the stakes are high.
Experience from inside the room
Contact
Use the form below or email Sarah directly at Sarah@RisingTideSC.com